| | Experts tout integrated marketing. (insurers, integrated database multi-media marketing): An article from: National Underwriter Property & Casualty-Risk & Benefits Management |  | Author: Brian Cox
Brand: The Gale Group
Category: Book
Buy New: $5.95
Format: Html
Media: Digital
Pages: 2
ASIN: B0008VB6TK
Publication Date: July 5, 1993
Availability: Available for download now
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Product Description
This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on July 5, 1993. The length of the article is 523 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Insurance and marketing consultants believe that insurers will obtain better results by using integrated database multi-media advertising programs to replace the name recognition advertising commonly utilized. Name recognition advertising produces good customer relations, but integrated marketing, especially direct response, produces sales. Insurers must carefully plan their integrated campaigns before using them.
Citation Details
Title: Experts tout integrated marketing. (insurers, integrated database multi-media marketing)
Author: Brian Cox
Publication: National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: July 5, 1993
Publisher: The National Underwriter Company
Issue: n27 Page: p37(1)
Distributed by Thomson Gale
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